{"id":37,"date":"2025-07-14T16:36:53","date_gmt":"2025-07-14T16:36:53","guid":{"rendered":"http:\/\/10.10.1.214\/?p=37"},"modified":"2026-11-05T20:36:53","modified_gmt":"2026-11-05T20:36:53","slug":"podcast-understanding-the-patton-global-channel-program","status":"publish","type":"post","link":"https:\/\/blog.patton.com\/index.php\/2025\/07\/14\/podcast-understanding-the-patton-global-channel-program\/","title":{"rendered":"PODCAST: Understanding the Patton Global Channel Program"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>What sort of trust<\/strong> and strategic alignment are necessary for a successful, long-term business partnership?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"300\" src=\"https:\/\/blog.patton.com\/wp-content\/uploads\/2026\/11\/Partner-Banner.png\" alt=\"\" class=\"wp-image-39\" style=\"aspect-ratio:3;width:900px;height:auto\" srcset=\"https:\/\/blog.patton.com\/wp-content\/uploads\/2026\/11\/Partner-Banner.png 900w, https:\/\/blog.patton.com\/wp-content\/uploads\/2026\/11\/Partner-Banner-300x100.png 300w, https:\/\/blog.patton.com\/wp-content\/uploads\/2026\/11\/Partner-Banner-768x256.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>How can a business partnership<\/strong> with Patton expand your reach in today&#8217;s challenging technology marketplace?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does product specialization<\/strong> benefit Patton Certified Channels as well as end customers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The new Patton podcast<\/strong> answers those questions and more. Listen to the podcast as two presenters unpack the <em>newly revised and updated<\/em> Channel Partner Program:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&gt;&gt; DOWNLOAD<\/strong> the&nbsp;<a href=\"https:\/\/www.patton.com\/guides\/07MGLOBCHAN-lo_rez.pdf\">Global Channel Program Handbook<\/a>&nbsp;(PDF)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/blog.patton.com\/wp-content\/uploads\/2026\/11\/podcast-icon-300x188-1.jpg\" alt=\"\" class=\"wp-image-38\" style=\"aspect-ratio:1.5957446808510638;width:300px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>&gt;&gt; LISTEN<\/strong> to the <a href=\"https:\/\/www.patton.com\/podcasts\/Patton-Global-Channel-Program-Handbook-Podcast.mp3\">PODCAST: Introduction to Patton&#8217;s Global Channel Program<\/a>&nbsp;(MP3)<a href=\"https:\/\/www.patton.com\/podcasts\/Patton-Global-Channel-Program-Handbook-Podcast.mp3\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&gt;&gt;APPLY<\/strong> to <a href=\"https:\/\/www.patton.com\/partners\/channel\/\">become a Patton Certified Channel Partner<\/a><strong>What do you think?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you are a Patton Certified Channel, how has the program benefitted you?<\/li>\n\n\n\n<li>What changes would you like to see in the program?<\/li>\n\n\n\n<li>What did you learn from the podcast about the revised Global Channel Program?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Add your thoughts<\/strong>&nbsp;in the comments below\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What sort of trust and strategic alignment are necessary for a successful, long-term business partnership? How can a business partnership<\/p>\n","protected":false},"author":2,"featured_media":39,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partners"],"_links":{"self":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":3,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":379,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts\/37\/revisions\/379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/media\/39"}],"wp:attachment":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}