{"id":348,"date":"2017-05-02T21:27:15","date_gmt":"2017-05-02T21:27:15","guid":{"rendered":"http:\/\/10.10.1.214\/?p=348"},"modified":"2026-11-04T21:27:27","modified_gmt":"2026-11-04T21:27:27","slug":"digital-signs-can-power-over-ethernet-make-a-diff-part-i","status":"publish","type":"post","link":"https:\/\/blog.patton.com\/index.php\/2017\/05\/02\/digital-signs-can-power-over-ethernet-make-a-diff-part-i\/","title":{"rendered":"Digital Signs: Can Power-over-Ethernet Make a Diff? [Part I]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Is every area of life going&nbsp;digi-tech? Or is it just me?&nbsp;At least one particular market\u2014digital signage\u2014seems to fall squarely into that trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Writing for SKYKIT, Irfan Khan, predicted: \u201cRather than an afterthought or a separate effort, [digital signage is] going to become more deeply linked to all aspects of connecting with and serving customers\u2026and linked up to social media. This [growth] will be aided by emerging and increasingly widely available tech like high-resolution LCD and LED screens.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In nearly every business sector today, including transportation and industrial applications, digital signage has become a driver as well as a consequence of the digital revolution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With good reason. The technology offers some powerful advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sizzle! Eye-catching, engaging\u2014even animated\u2014visual appeal.<\/li>\n\n\n\n<li>Eliminate recurring expenses for updating, printing, and distributing traditional signs, placards, menus, billboards, etc.<\/li>\n\n\n\n<li>Revise and update on-screen messages by the second including advertiser rotation.<\/li>\n\n\n\n<li>Automate varied messaging by time-of-day, day-of-week, outdoor temperature, or whatever parameter suits your fancy!<\/li>\n\n\n\n<li>Advertisers can instantly improve the relevance of their campaign program (e.g. a local news broadcaster could swap in a promotion for the top story in the upcoming evening show).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What about restaurants, for example? According to Digital SignageToday fast-food chains typically experience a 10 to 50% boost in sales after installing digital menu boards.&nbsp;Among quick service restaurants (QSRs) studied, 11% achieved payback on their investment within 6 months and another 30% within 12 months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2013, ViewSonic.com predicted the use of small-screen digital displays would grow exponentially in following years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think? Were they were right? Is there a downside?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clearly, by delivering visually compelling messages, easily updated in real time, digital signage solutions are faster, more cost-effective, and greener than traditional static signage options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In retail environments, small-screen display panels can position promotions and product highlights directly in front of customers at the exact location where they are examining a product. A digital photo frame, for example, on a retail shelf or counter, might work as an ideal special-offer or product-information presentation solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In factories and other workplaces, digital display screens can provide easily-revised, up-to-date work instructions, safety regulations, and company announcements. The list of potential benefits and possible applications for digital signage displays goes on and on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What About the Downside? &nbsp;<\/strong>[watch for Part II]<br>. . .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&gt;&gt;Or you can read the full article&nbsp;here. . .<br><a href=\"http:\/\/www.patton.com\/articles\/digital-signage-revolution-how-poe-changes-the-game\/\"><strong>Digital Signage Revolution: How Power over Ethernet Changes the Game<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do you think?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you believe the benefits of implementing a digital signage solution justify the costs involved for your particular business?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Add your thoughts<\/strong> in the comments below&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is every area of life going&nbsp;digi-tech? Or is it just me?&nbsp;At least one particular market\u2014digital signage\u2014seems to fall squarely into<\/p>\n","protected":false},"author":2,"featured_media":337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":1,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":349,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/posts\/348\/revisions\/349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/media\/337"}],"wp:attachment":[{"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.patton.com\/index.php\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}